LEGACY, Inc. Branding and Web Design

Legion of Educated Gentlemen Advancing and Challenging Youth, Inc. (LEGACY, Inc.) is a non-profit organization whose goal is to provide America’s youth the opportunities to establish a legacy of their own. LEGACY, Inc. strives to academically and politically empower youth by engaging in active and voluntary mentorship, tutoring and service. They seek to expand the academic horizons for the communities they serve and cultivate successive volunteer membership. I developed their brand and designed a website that would help LEGACY realize their mission and goals.

The positive space of their brand identity was designed to resemble a book, while the negative space symbolizes a tree. The cyclical nature of life, concept of community roots and educational growth are what inspired the identity.