Clifton Café Branding


Before Clifton Café opened their doors in 2009, they asked me to design an identity for their new gourmet coffee shop in northern Virginia. They were poised to be the new face in a historic town, so they wanted an identity that would be instantly understood by the local community and by those who pass the cafe daily on their morning commute.

I created a simple and recognizable logo using a literal approach that works well for all applications, including signage, embroidered aprons, napkins and travel mugs.


  • Identity 
  • Branding 
  • Print